price variance is the metric i'd actually steal from this. every team tracks citation share now, but the gap between the price you publish and the price the engines report is the number that costs you deals. the plaid detail is the funniest part: boring static billing docs outperforming the pricing page your marketing team spent a quarter on. all because crawlers can't click tabs.
Agents are now the buyer's research layer and they don't read your pricing page, they infer from docs, Reddit, G2 and procurement logs. Price variance published vs. AI reported is the new blind spot; for one unicorn it hit 24x. Your price is no longer what you say, it's what the model decides to repeat.
This is interesting. I feel everybody should start having a web with their prices, to create engagement, al thought the prices may not be update d frequently. Thanks for sharing.
Thanks for this, Ruben. The negotiation study is the finding I keep coming back to. If a stronger seller agent moves the price more than five times as much as a stronger buyer agent, and buyer agents leak their own budget ceilings, then the advantage right now sits with vendors who invest in their selling side. Teams handing purchase research to an assistant should probably treat it like a new junior buyer: useful for building the shortlist, but not trusted with the number they're actually willing to pay.
price variance is the metric i'd actually steal from this. every team tracks citation share now, but the gap between the price you publish and the price the engines report is the number that costs you deals. the plaid detail is the funniest part: boring static billing docs outperforming the pricing page your marketing team spent a quarter on. all because crawlers can't click tabs.
Agents are now the buyer's research layer and they don't read your pricing page, they infer from docs, Reddit, G2 and procurement logs. Price variance published vs. AI reported is the new blind spot; for one unicorn it hit 24x. Your price is no longer what you say, it's what the model decides to repeat.
This is interesting. I feel everybody should start having a web with their prices, to create engagement, al thought the prices may not be update d frequently. Thanks for sharing.
Thanks for this, Ruben. The negotiation study is the finding I keep coming back to. If a stronger seller agent moves the price more than five times as much as a stronger buyer agent, and buyer agents leak their own budget ceilings, then the advantage right now sits with vendors who invest in their selling side. Teams handing purchase research to an assistant should probably treat it like a new junior buyer: useful for building the shortlist, but not trusted with the number they're actually willing to pay.